Courses / BUSINESS MARKETING
BUSINESS MARKETING
- Provider
- Distance Learning Centre
- Summary
- The Business Marketing - Level 2 Course is designed for people seeking to understand and apply the principles of marketing to a business.
About the Course
- Target
- The course is particularly suited to the general manager with responsibility for a small organisation or a department, needing a broad understanding of a range of marketing, advertising and promotion techniques.
- Entry requirements
- There are no particular entry requirements.
- Outcome
- On successful completion of the course you will receive a recognised level 2 award (Comparable to working at GCSE or NVQ Level 2).
- Content
- At the end of the course you will be able to:
- Conduct market research
- Define customers needs, wants and desires
- Carry out a SWOT analysis
- Prepare a marketing plan
- Describe a range of marketing methods
- Evaluate the benefits of using different marketing media
- Compose purposeful advertising copy
- Understand how to use press releases, promotions and public relations
- Define the selling process
- Devise a telephone sales campaign
- List the benefits of keeping advertising records
The Course Includes the Following Units:-- Unit One – Marketing Your Business
The following topics are covered: Why do market research, Who will be your typical customer, What will they want, Why will customers buy from you, How to do market research successfully, SWOT analyses and Your marketing plan..- Unit Two – Advertising and Promotion
The following topics are covered: Planning – position & strategy, Advertising a business and Promoting a business.- Unit Three – Personal Selling Skills
The following topics are covered: What is selling, Building blocks leading to a sale, Handling incoming calls, Making appointments by phone, Reaching the decision maker, The sales presentation, Telephone selling, Handling objections, Keeping records and How to motivate yourself. - Conduct market research
- Cost
- Price: £250.00 VAT inclusive
- Enrolment
- Website
- www.distance-learning-centre.co.uk
Availability
- Starts
- Students may register at any time.
- Duration
- The course will take approximately 80 hours of study to complete
- Timetable
- Students may register at any time and have a full year to complete their studies. The course will take approximately 80 hours of study to complete
- Provider
- Distance Learning Centre
Venues/Contact
Main
Swaledale
4 Coaley Lane
Newbottle, Houghton le Spring
Tyne & Wear
DH4 4SQ
UNITED KINGDOM
Telephone 0845 129 7238
Fax 0845 129 7239
Website http://www.distance-learning-centre.co.uk
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