Courses / Key Account Management
Key Account Management
- Provider
- WWP Training Limited
- Course ID
- ACCMAN
- Summary
- The ultimate goal for any sales professional is to build and maintain a long-term relationship with their customers. The potential of such relationships is critical to any organisation’s success and learning how to maximise and maintain the key accounts is essential. This programme will demonstrate how to achieve success by employing a strategy to strengthen opportunities by understanding the client’s business, objectives and service expectations and how effective account management can optimise client spend and loyalty.
About the Course
- Target
- This programme is for you if you are an account manager, or you are new to the account management role. You will learn how to manage accounts effectively and how to build on your ability to persuade, sell, and maintain customer loyalty.
- Entry requirements
- Outcome
- On completion of this programme you will be able to:
• Identify high potential accounts
• Implement a proven account planning process
• Develop and manage multiple relationships
• Set strategic business goals
• Identify account and personal blocks
• Create business solutions for long term success
• Continually monitor the client’s business and objectives to manage the account professionally - Content
- Understanding your account environment
• Account manager role - Where am I now?
• SWOT analysis of an account
• Politics
• Competitive activity
• Decision processes
Creating strategic outcomes for business
• Understand the return on investment of product or service from your customer’s perspective
• Understand personal and business objectives
Account relationship management
• Review contacts within the accounts
• Communication and managing relationships
Identifying blockers
• Relationships
• Personal attitude
• Planning
Defining solutions
• Widening your vision for innovative solutions
Influencing and negotiating
• Powerful strategies for influencing others
• The importance of language
• Questioning
Action planning
• Creating effective plans and monitoring success
• Account monitoring and review
Review of Programme - Cost
- £420 + VAT
- Enrolment
- Visit the providers website to book online - Email: info@wwp.co.uk
- Website
- www.wwp.co.uk
Availability
- Duration
- 2 days
- Timetable
- Contact course provider for details.
- Provider
- WWP Training Limited
Venues/Contact
Second address
24 - 26 Baltic Street West
London
EC1Y 0UR
UNITED KINGDOM
Telephone 01753 857 828
Fax 01753 858 615
Email info@wwp.co.uk
Website www.wwp.co.uk
Venue Notes 0
Contact Notes Please contact the provider to arrange a venue.
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